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What You Need to Know About Serving Alcohol in Your Hotel

Serving alcohol in your hotel will indeed boost sales and turn some, if not all of your clients into loyal customers; other than the risk of having to stop or prevent fights by drunks, you really do not have to worry about anything. But there are things you need to know when it comes to serving alcohol in your hotel. There are some laws that guide the use or consumption of alcoholic beverages, and you are about to find out all about them in this article.

When it comes to laws that guide the consumption of alcoholic drinks, they vary from one state to another. But there are general laws which cover the following;

  • Where alcohol drinks must be served
  • When such drinks can be served
  • The containers in which alcoholic beverages are served in
  • Age restriction i.e. is the customer old enough to be allowed to order for any alcoholic drink?

And so on…

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It would interest you to know, however, that there are a few laws that seem to be common to most of the states which are;

  • No sales of alcoholic beverages on election days
  • No two-for-one specials
  • Unfinished bottles of wine may not be taken home by the consumer
  • One bottle of alcoholic beverage per customer
  • Impermissible sale of beer, liquor or wine to restaurants with invalid liquor license.

There are also different types of licenses as regards liquor or alcohol within the hospitality industry. There are some that permit the sales of beers and wines, while there are others that allow only hard liquor. Below are some of the more common types of liquor licenses:

  • Beer and Wine Liquor licenses – no hard liquor or spirits
  • Restaurant liquor license- also known as all liquor license and is the most general of all liquor licenses
  • Tavern liquor licenses- these are for establishments that offer food and have sales of alcohol above 50%.

So, if you want to obtain your license that will permit you to serve alcohol in your hotel, here the steps to follow:

  • Contact the relevant authorities that are in charge of licenses related to the hospitality industry. These people will advise you on the steps to take and let you know the rules and guidelines to follow and an application form or two in order to get the license you need.
  • You may have to obtain a license known as the Premises License: this license comes into play if you decide to serve alcohol during happy hours. To obtain such a license, you will be required to fill a form and submit the basic plans of your premises that will allow the planning department, health and safety officers as well as the fire authority. It may take up to a month or more before anything is done about your request for license.
  • If you are the sole owner that will be running the day-to-day business, you will need a Personal License. You will also be required to obtain a licensing qualification that will reveal the fact that you fully understand the laws governing the sale of alcohol.

So, these are the things you are required to know and understand when it comes to serving alcohol in your hotel.

How to Offer a Stay with a Difference

The web is full of unique getaways for hotel goers, from igloos to waterfalls, there are some amazing experiences out there.

So how can we regular hotel owners compete with this without breaking the bank? Here are three simple ways you can offer something truly unique without needing to move.

Murder Mystery

No, not a real murder but an role-playing event based around the fictional murder of a pretend guest. Gather your real guests around for dinner and assign each of them a character roles, then tell them the circumstances around the mysterious death of your fictional patron. Guests then interrogate one another in a bid to identify the killer!

A great guide to hosting your own murder mystery party can be found over at nightofmystery.com.

Dessert Station

Why not allow guests the chance to cook for one another? This activity offers the opportunity to bring guests together in a fun environment while also making everyone’s favorite food – dessert!

Set up the session almost like a cookery class with a professional chef to put your guests through their paces. Then, it’s time to hand over to them and let them run riot in the kitchen! To add a little competition to proceedings, let your chef be the judge.

Stand back and watch sparks fly!

For ideas, take a look at this guide here.

Under the Stars

Finally, why not take things to a really unique setting by bringing your guests outside on a sunny night for an evening beneath the stars? The night will bring your guests together but also add a great sense of romanticism for your couple guests.

It need not be exclusively for couples though, and can equally suit patrons staying on their own.

To help find the right gear for this event, check out One Man Tent Camping’s guide to essential summer camp supplies.

What events would you organize? Let us know in the comments below!

How to Promote Your Hotel Online

Owning a hotel is a great way to earn extra income. If you are not seeing returns in your investment, that means you are probably not doing some things right. There are different ways to promote your hotel; online promotion is one of the best ways to have your hotel in front of millions of potential customers, and you will be discovering just how to go about this in this article.

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The best way to promote your hotel online is to have a website created for it. The website must contain all relevant information in order for potential clients to study and take action by registering. A lot goes into the designing of your hotel’s website; the design and the layout of the website must be very eye catching. Make sure to include the images of your hotel’s beautiful surroundings and the strong points of your hotel.

For your hotel’s website to be visible online and easily located when searched for via the search engines, you must employ what is known as Search Engine Optimization or SEO for short; this term is used when you have to deal with websites’ visibility on search engines. Now, the better your hotel’s website is search engine optimized, the better and the easier for clients to find your website. This means that your website must have short content articles with the name of your hotel as the keyword in the articles. Regularly updating your website will also help your SEO. You may also submit your hotel articles to article directories; this would give your hotel website a feel of authority with popular search engines and good backlinks.

Another way to boost your hotel’s online presence is to have other hotel sites and directories linked to your own hotel; in fact, you may be surprised to discover that there are several hotel websites that link to other hotel sites for absolutely free. Now, the higher the page ranking of the hotel website linking to your own hotel site, the better it is for your hotel’s website. Yelp is a good place to start.

You may also employ the use of ads on popular search engines like Google; employing the use of Google Ad Words, which are small adverts that are usually displayed on websites that are in the same niche or sector as yours, will also help in promoting your hotel online. Imagine the number of people over the world that uses the Google search engine!

You can also use social media sites like Facebook, Twitter and LinkedIn. You may create a Facebook page dedicated to your hotel and connect the page to your hotel’s website. If you like, you can just take advantage of the social media audience, or purchase ad space on Facebook and LinkedIn. You must also ensure that you regularly upload relevant content and be socially active as well to get good results.
If you follow the steps outlined above, you can be rest assured that your hotel’s online presence will be felt in a short while, and you will begin to have more than enough customers visiting your hotel’s site and registering.

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